Our mission statement

Our partners

As part of our extended team at NeedleSmart we work with several expert organisations as our strategic partners including CAL international who are our design partner of choice.


Meet the NeedleSmart team

Cliff Kirby
With a degree and extensive experience in mechanical engineering and product development Cliff is the inventor and founder of the NeedleSmart product and company.
David Latham
Head of Development
David is responsible for managing processes from concept through to product development.
David has extensive knowledge of project management in multi-disciplined roles across a variety of medical and engineering sectors.
Elizabeth Kirby
Business Development Director
Elizabeth is responsible for the management of strategic and customer relationships both in the UK and internationally.
Julie Paul
Marketing and PR
Julie is responsible for the Marketing and PR activity for NeedleSmart. Julie has worked both in the UK and internationally on many leading global brands.
David Onions
Technical Director
David Onions is an Honorary Professor in the Faculty of Veterinary Medicine and Former Director of the Leukaemia Research Funds Virus Centre. He has also sat on the World Health Organisations (WHO)Cell Substate Safety Committee and has also received the Norman Hall Gold Medal for Research into Animal diseases.
Rupert Nichols
Rupert has a wealth of commercial experience in a range of organisations including global services, private enterprises, professional and public sector practises. He also holds a number of Senior Executive and Non Executive positions including Chairman of a large PLC and sits on various public authrority Boards and Committees.
John Bryne
John is an experienced director developing companies from grass roots and has taken the lead role in the development of several start up companies both have which have led to an exit for multi million sales prices. He has held CEO positions and currently sits on the board of various companies including NeedleSmart.
Martin Burgess
Business Development Manager
Martin has many years of experience in diverse engineering environments and in working with new and innovative technologies. Martin manages the sales of all the NeedleSmart product range.