Changing healthcare for the better.

Learn how NeedleSmart's solutions are revolutionizing healthcare.

We're on a mission to revolutionize injection-led processes.

At NeedleSmart, we’re streamlining the laborious series of events between scheduling an injection appointment and sharps disposal. Our NeedleSmart hardware and Livia software create a seamless, safe, and environmentally sound physical and digital injection-led process (ILP) workflow.

We do this for three very important reasons:

  1. Protecting healthcare workers and their families;
  2. Democratizing care; and
  3. Preserving the environment.

Our History

Since  2017, we have been committed to creating solutions addressing injection-led processes’ unique challenges. Our team of experts is made up of healthcare professionals, engineers, and data analysts, all working together to make a difference in the world.

Our unique value proposition is built around the NeedleSmart PRO hardware and Livia digital workflow software. By combining safe, environmentally sound hypodermic needle disposal with workflow efficiencies, we have created a fast, scalable, and compliant digital treatment and event record system that is changing the game for healthcare professionals and patients.

Cliff Kirby, CEO


Cliff Kirby has spent his career in the world of business, engineering, and product development. He graduated with a degree in Mechanical Engineering in 2002 and, in 2003, established an Engineering Design Consultancy.

Cliff has developed an end-to-end product development and delivery approach by working with and alongside blue-chip companies such as Rolls Royce, Caterpillar, Tyco Inc, 3M, and Paccar.

Building strong working relationships with all clients, he is able to create unique working partnerships that see him take direct responsibility for turnkey projects and new product launches.

Understanding intrinsically the development process, Cliff has successfully delivered numerous new products to market for global clients, leading multi-disciplined teams in all aspects of product development and launch to market.

Michael Barron, COO


Michael Barron is a Philadelphia-based graduate of Villanova University. He has spent the last 30 years helping to build, scale, and lead high-growth companies. The first 20 years of his career were spent building and managing portfolios for family offices and sovereign wealth funds.

Having spent the first 20 years looking at investment opportunities for clients, Michael took the bold step of switching lanes to work directly with SMEs across a variety of market sectors in an operational capacity. As an investor and executive, he has led multiple investment firms to over $1B in assets from inception.

Michael has been featured in The Wall Street Journal and Investors Business Daily. He has been a regular guest on Bloomberg and CNBC.

Michael is also a board member at The Foreign Policy Research (USA) Institute and The Satell Institute (USA).

Kate Wimpenny,
Finance Director


Kate Wimpenny has been a chartered accountant for over 25 years, qualifying with a Big Four accountancy practice, Ernst & Young, after initially training as an actuary for Commercial Union plc.

With a wealth of experience working in the insurance sector for international organizations, including Willis Corroon Group plc and Lloyd’s of London, Kate moved into the industry as Company Accountant for Catlin Underwriting Agency, a multi-million-pound insurance and reinsurance company.

She subsequently founded her own chartered practice, providing accounting support to SMEs across different industries.

Kate sold her practice in 2018 to work more closely with a handful of select clients, including Mersey Waste Holdings Limited, a multi-million pound private wholly owned subsidiary of Merseyside Recycling and Waste Authority.

David Latham,
Head of Development

David Latham is a technically qualified, multi-disciplined engineer with over 35 years of experience working internationally in the Americas, Europe, and Asia.

With experience operating at the director level of large engineering companies, David has a proven track record of delivering multimillion-pound production solutions.

As Head of Development at NeedleSmart, David leads the technical and engineering programs, coordinating directly with the commercial team and clinical user groups to drive the development of the product portfolio.

His significant experience has led the NeedleSmart R&D team to deliver the NeedleSmart PRO from a specification document to a CE and FDA-approved product in use in the healthcare sector.

Our Values are Deeply Ingrained in our Company Culture.


Constantly building unique solutions that create lasting change for the better.


Challenging conventional thinking and pushing boundaries.


Always seeking new ways to solve big problems.


Promoting diversity and respecting all employees.


Creating positive and respectful relationships with all stakeholders.


Committed to sustainable, safe, and ethical practices.