Health + Care is a Healthcare trade show taking place on 26th and 27th June 2019 at ExCel, an exhibition and international convention centre in London. The conference strives to bring the entire health and care community together to spread ideas and innovations that will make a difference to patients.

Founder and CEO of NeedleSmart, Cliff Kirby, will be a guest speaker at the conference. He will be delivering a presentation titled ‘Value Driven Innovation’ on Wednesday 26th June at 11.45 am in the Infection Prevention & Control area of the exhibition.

Cliff successfully developed the business to proof of concept for NeedleSmart, obtained IP and attracted seed capital. Subsequently, he lead multi-million pound investment into the business which produces patented needle-destruction devices with offices in Knowsley.

The presentation will be a snapshot into the journey that has taken Cliff from the corporate world of product development and launch to that of a start up SME with nothing more than a good idea. He will talk through the experiences that taught him to look outside of the standard sign posts for start up and create a plan based on a Global product launch. Cliff will share his experiences, lessons learned, and how he has managed to launch products where others have failed.

For more information about Health + Care including how to attend the show, visit

For more information about NeedleSmart and our product range:



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