Cliff Kirby, CEO of NeedleSmart, has been announced as one of LDC’s Top 50 Most Ambitious Business Leaders 2020.

The LDC Top 50 is now in its third year and aims to identify the exceptional leaders of UK medium-sized companies, celebrating their amazing ambition, resilience and innovation.

John Garner, Head of New Business at LDC, said, “It has never been more important to recognise ambition in business and The LDC Top 50 aims to celebrate the inspiring leaders driving their business forward during a period of adversity.”

LDC, supported by The Telegraph, champions the Top 50 to unveil the strategists, innovators, and calculated risk takers that are pulling the nation and our economy forward, generating hope and optimism for the future.

Our CEO, Cliff Kirby, added, “NeedleSmart is a smart technology that harnesses data while destroying hypodermic needles, introducing safety to all parts of the process. This is transformative technology within healthcare, and will be utilised in the fight against COVID-19.”

To read Cliff’s full interview, visit


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